Qantas Seeks Australian Designer For New Uniforms
SYDNEY, 20 February 2002
Qantas has called for expressions of interest from some of Australia's leading designers as a first step to providing a new look for its domestic and international Cabin Crew and ground staff.
Qantas Executive General Manager Sales and Marketing, John Borghetti, said the airline had conferred with Vogue Editor Kirstie Clements on the selection of eight designers.
"Our goal is to develop a uniform for our Flight Attendants and Customer Service staff on the ground that is stylish and distinctive, reflecting the modern and engaging attributes that epitomise the spirit of Australia," Mr Borghetti said. "With Vogue's help, we have chosen designers who we feel will be able to deliver on this basis, and we hope they will all be interested in talking to us about the project."
The designers who have been approached are: Leona Edmiston, George Gross and Harry Who (designers of the current Qantas uniform), Morrissey, Saba, Scanlan and Theodore, Jonathan Ward for RM Williams, Carla Zampatti and Zimmermann.
Mr Borghetti said uniform design for Qantas provided a challenge.
"Qantas Cabin Crew perform a wide and varied number of tasks on board their flights so what they wear must be comfortable and practical.
"But our crew are also the face of Qantas, a world famous Australian airline that has to appeal to an international market, and their image has to represent everything the Qantas brand stands for - attributes such as quality, professionalism, and contemporary style," he said.
"We have had some wonderful uniforms over our 81 year history, all of which have been perfect for their time. Now we are looking forward to introducing a fresh look to take us into the future."
Mr Borghetti said Qantas aimed to have the uniforms flying by the end of the year.
The current Qantas uniforms were introduced in 1994.
Issued by Qantas Corporate Communication (2633)