Qantas Creates 'Scarf of Support' for the Qantas Socceroos
Sydney, 07 May 2010
Qantas has launched a new campaign titled Scarf of Support to encourage Australian fans to show their support for the Qantas Socceroos during the World Cup.
Qantas will capture Australia’s messages of support for the Qantas Socceroos online at qantas.com with each message contributing 10cm to a giant scarf to be presented to the team at their farewell match against New Zealand in Melbourne on 24 May.
Qantas CEO Alan Joyce said Qantas has embarked on a host of activities to support the Qantas Socceroos including painting a Boeing 747 in green and gold which will carry the team to the World Cup.
“As the Qantas Socceroos number one supporter, we want to help rally Australia’s support through our Scarf of Support campaign. It gives fans the opportunity to get involved in the World Cup and will send the team off with the support of the nation,” said Mr Joyce.
“Our aim is to build a green and gold scarf at least two kilometres long, which will equate to 10,000 messages of support.”
Qantas Socceroos goalkeeper Mark Schwarzer said the players are looking forward to seeing the final scarf at their match against New Zealand.
“As a player, knowing that we have the nation behind us is crucial. It really gives extra motivation to perform at our highest level. The ‘Scarf of Support’ is a great way for fans to show they are right behind us and gives the team that extra boost in our quest for the World Cup.”
Following the farewell match, the giant scarf will then travel with the Qantas Socceroos to South Africa, where it will be rolled out during pre-match activities including their training camps and warm-up matches acting as a reminder of Australia’s support.
Fans wanting to show their support for the Qantas Socceroos can contribute to the giant scarf by visiting qantas.com. Messages of support close on 23 May 2010.
Issued by Qantas Corporate Communication (4065)