Qantas Launches New Inflight Entertainment Program
Sydney, Australia - July 20, 2010
Qantas today announced it would launch a new inflight entertainment program on all Qantas domestic and international flights from August.
As part of the refresh of its inflight entertainment, Qantas introduced two new hosts to its inflight program Welcome Aboard; well known Melbourne model and presenter Pia Miller and television travel presenter David Whitehill.
Pia and David will present the latest lifestyle news, product innovations and special offers from Qantas each month.
Qantas had previously worked with both Pia and David, Pia as Ambassador for the 2010 Formula 1TM Qantas Australian Grand Prix and David who brought us all the news from South Africa on the Qantas Socceroos, and knew they were the right choice for Welcome Aboard.
From next month, Welcome Aboard, (the Qantas inflight program which offers passengers the latest travel and lifestyle news from across the Qantas network), will have a new look and graphics, a new contemporary style and will feature more destinations across Australia.
Qantas has also commissioned young emerging artist Vanessa Jade to produce a theme song titled My My for its domestic inflight entertainment. Recorded this month in Sydney, the song is an acoustic style track, contemporary and upbeat.
Also new to the Qantas inflight entertainment team is respected finance consultant Alan Kohler who will present Talking Business and one of Australia's most versatile, well known composers and conductors, Guy Nobel, will now host the symphony channel.
This month Qantas will also provide customers with the ability to enjoy Qantas' inflight entertainment on its A380 fleet for longer, making the entertainment system available from the moment customers board the aircraft until the moment they disembark.
To accompany this offering, headsets will not be collected from passengers until after disembarkation. Qantas will roll out this offering to a number of international and domestic fleets in the future.
Kirsten Schaefer (The Brandman Agency) Telephone: 212 683 2442 e-Mail: email@example.com
Qantas Airways Ltd. (USA) (135)