You're the reason we fly
Australians, you believe in openness. Getting out there and doing more, seeing more and expecting more.
You believe anything is possible.
You're the new spirit of Australia.
While you might fly for many different reasons, we fly for one. You're the reason we fly.
Watch the Olympic TV commercial featuring an original piece of music created by Australian artist Daniel Johns with the Australian Chamber Orchestra.
Go behind the scenes with the Qantas Marketing team and Daniel Johns to see how the 'You're the reason we fly' TV commercial was made.
You can also watch the making of 'Atlas', an original piece of music created by Australian artist Daniel Johns with the Australian Chamber Orchestra, which forms the soundtrack for the new Qantas brand advertising.
A tale of two letters
We've been flying with the "Spirit of Australia" on our planes for over 20 years. In that time we've changed - and we know that Australians have been changing too.
As Australia's airline, we're working hard to meet those expectations. Everything we do is focused on the people who fly with us. So we're putting a reminder on the side of two of our planes.
Watch the documentary to see how this has come to life.
But it doesn't stop there.
This is just to remind us of what matters most, and as such we are making some big changes. In the coming months you'll see that everything we do is focused on the people who fly with us.