Masterbrand Palette

The qantas.com colour palette has been adapted from the print version of the Qantas Masterbrand Guidelines. These are the main colours used in the design of qantas.com.

The online colour palette is broken into three sections, Masterbrand Palette which are the core colours used to construct the website, and both the Online Palette which details highlights and accessory colours also used across qantas.com.

The Masterbrand Palette illustrated, also represents the balance and weight ratios of these masterbrand colours. The intention is for this to be used as a guide to the application of these colours on qantas.com, and other related online content and development.

Qantas Brand Colour
Qantas Red Online
Hex: #DD0000
RGB: 221 0 0		  
Qantas Corporate Colours
Qantas Logo Red
Hex: #E1081F
RGB: 225 8 31		  
Black
Hex: #000000
RGB: 0 0 0		  
White
Hex: #FFFFFF
RGB: 255 255 255
  
Supporting
Qantas Red Earth
Hex: #990000
RGB: 153 0 0		  
Outback
Hex: #C10000
RGB: 193 0 0		  
Sunrise
Hex: #E86831
RGB: 232 104 49		  
Wattle
Hex: #FF9D2D
RGB: 255 157 45		  
Sand Dune
Hex: #FCF7F2
RGB: 252 247 242		  
Greys
Hex: #E7E7E7
RGB: 231 231 231		  
Hex: #EFEFEF
RGB: 239 239 239		  
Hex: #F7F7F7
RGB: 247 247 247