Frequent Flyer promotional, banners and buttons

FF promotions sit along the bottom of the homepage, above the footer and also sit on inside pages on the left side within the grey area. Banners sit on landing pages used to promote a partner or product.

Promotions
Promotions are image only and sit within a black html text area that allows 2 lines of text to be seen and once rolled over another 2 lines.

The images are 160 x 140px and 42px of the bottom of the image will be covered in the black so best to have the main image above the bottom 42px.



Promo image
Image width:  160px
Image height: 140px

Image rules
  • No text on image unless a logo
  • Colour preference for clean, simple backgrounds however if required coloured backgrounds can be used if in the brands masterbrand colours. Read more about photographic styles
  • Logos allowed, unless too small to read
  • FF Partner credit cards allowed




NOT ALLOWED


This promo should not
have text on it


This promo background isn't
clean and simple, so should avoid
dark, busy backgrounds

Banners

Banners sit along the top of inside content pages and are used for promotions and to get a message across.

Banners

Width: 760px
Height: 145px/200px or variable for special banners
File type: Jpeg
Font: QF Spirit


Image rules

  • Text allowed on image, red not allowed
  • Logos allowed


Buttons

Regular size buttons
Shape: 4px radius rounded rectangle
Height: 28px
Colour: #C10000 solid
Stroke: 1px white, 60% opacity
Font: QF Spirit (Regular) White 13px
Strong antialias, No full-stops, Sentence-case capitalisation

Note: For larger buttons using fonts larger than 14px pix should use QF Spirit Medium